National News

August 2020

How to Celebrate Fall with Flavor!

Every season has associations with specific flavors, but the advent of Fall brings some powerful cravings. Whatever your opinion of the pumpkin-spice craze, the familiar smell of cinnamon, nutmeg, cloves, and ginger brings back happy memories we associate with Fall:


Enjoying a chilly, crisp morning with a pumpkin-spiced hot beverage


Munching on a pumpkin spice donut with a glass of apple cider


Baking pies for holiday celebrations

What’s Trending in Fall Flavors

Pumpkin spice remains a top-selling flavor to add to your Fall limited-time-offers, but other warm sweet flavors are becoming popular. Flavors emerging more often in new product launches include:





What Makes Fall Flavors Compelling?

These trending flavors share characteristics that make them appealing as the temperatures drop:


Each carries a scent that triggers memories


And they have a depth and complexity that leads consumers to savor the experience

Seasonal fruit flavors like cranberry, pear, and apple offer additional opportunities to create winning LTOs.

The table below shows the new product launch activity across the US for leading fall flavors. Some flavors have a broader fit across categories than others, but all showed year-over-year growth. Extending familiar fall flavors into a new category, then, may be a risk worth taking!

••• New or 100% or more increase in new launches

•• 50-99% increase in new launches

25-49% increase in new launches

It’s not too late to get your Fall Flavor LTOs ready for the season. When you order samples through Flavorush from National Flavors, we ship within 24 hours so you can test, find the right solution, and order for full production. Remember, tech docs, including FIDS, are available on demand for every sample or product you order!

Interested in our Fall Flavor Sample Kits?

For a selection of 4 of our top-selling Fall Flavors, click on the link below for your application

Log in to Flavorush or Sign Up

And if you’re looking for additional ideas, Flavorush has 100s of options to explore. Samples ship in 24-hours!

Team up with National Flavors and Think Pink to Support Breast Cancer Awareness!

October is Breast Cancer Awareness Month

This year, National Flavors plans to donate $1,500 to the Breast Cancer Research Foundation, an organization that puts 90% of funds raised toward finding a cure.

If you plan to create a special food or beverage to help generate awareness or encourage contributions to the cause, we’re here to support your efforts. The 4-sample kit of our most popular pink-red flavors contains naturally pink and red flavors with a range of fruity tastes, from sweet-tart cherry and cranberry to juicy strawberry. And we’ve tested them to ensure excellent performance in frozen desserts, bakery, confections, processed fruits, and beverages.

Ready to Think Pink in Support of Breast Cancer Awareness Month?

Order your Think Pink sample kit today, or explore our other pink and red flavors by visiting Flavorush.

Regulatory News

OEHHA Proposes Update to Regulations Surrounding Cooked or Heat Processed Foods

California’s Office of Environmental Health Hazard Assessment (OEHHA) has proposed a revision to their Proposition 65 (Prop 65) regulations. The revision concerns exposures in California to listed chemicals that are formed in food when heating or cooking them and situations where warning labels would be required.  This revision would be applicable for food that is cooked or processed with heat for sale in California.

Currently, Prop 65 forbids a person doing business from knowingly or intentionally exposing any individual to a chemical listed as known to the state to cause cancer or reproductive toxicity without first giving clear and reasonable warnings.  They do provide some exceptions to this rule when components are naturally occurring chemicals in foods. A chemical is naturally occurring only to the extent that the chemical “did not result from any known human activity.”  Chemicals in food created by cooking or heat processing are not considered to be naturally occurring.  However, this proposed amendment draws a distinction between exposures to listed chemicals in food that result from cooking or heat processing that cannot be feasibly avoided and those that can be feasibly avoided.

With the proposed amendment, OEHHA states that it would:


provide certainty to businesses


incentivize manufacturers to lower the component when feasible in foods


encourage consistency among retailers


ensure that warnings are provided for the foods causing the highest levels of exposure rather than grouped under one umbrella of the regulation.

It would allow consumers to recognize foods on the shelf that contain the avoidable presence of listed chemicals while allowing a decrease of warnings for foods that have lower, unavoidable levels present in them.

The proposed amendment states that the consumption of a listed chemical does not represent an exposure if the concentration is reduced to the lowest level feasible using appropriate quality measures. It would also enable the OEHHA to establish maximum concentration levels that would not require warning statements. Although the proposed amendment currently lists only acrylamide, there is evidence that other listed chemicals could be recognized through similar rulemaking in the future.

National Flavors is aware of the many regulatory hurdles that our customers face on an everyday basis. If you are looking for Prop 65 compliant flavors, we’re here to help you master that hurdle with ease.

For additional information surrounding this proposed rule, see Proposed Amendment 27 CCR §25505

Inside National

Our team is growing!

We’re extending a warm welcome to several new National Flavors team members who strengthen our capabilities to deliver joy through flavor:


Ben Atkinson, Revenue Operations Manager


Mike Colleran, Accountant


Bill Mussatti, Senior Account Executive


Karen Tichy, Chief Financial Officer


Nicole Woods, VP Strategy Execution and Supply Chain

Team Appreciation Luncheon

August 28th will feature a catered lunch for all team members. As the summer wanes in Michigan, we’ll enjoy the time to connect outdoors over food and fun.

Kalamazoo Heart Walk is going virtual

For September, the Kalamazoo Heart Walk will focus on health-themed activities:


Week 1 – Less Stress Week!


Week 2 – Healthy Lunch Week!


Week 3 – Re-Think Your Drink Week!


Week 4 – Move More Week!

Each Friday encourages participants to wear red and take a lunch walk.

September 25th features the live virtual event for the American Heart Association, with participants walking in their neighborhood or backyard. Funds raised by our teams will support lifesaving research and programs.

For more information, check out

Coming up in next month’s National News:

Inspiring Innovation with Insights from
Food & Bev Launches

For weekly flavor news, connect with us through LinkedIn.

Ready to create a flavor experience?