National NewsOctober 2020
What You Need to Know
2019 was a banner year for the U.S. organic market, according to a survey of companies from the Organic Trade Association (OTA). Organic food sales reached $50 billion, a gain of +4.6 percent. While organic foods represent less than 10 percent of annual grocery revenue, Mintel data shows consumer interest is driving product launches, which grew +13 percent in 2019.
Organic is Becoming Mainstream
A 2020 survey from The Hartmann Group shows more than 80 percent of consumers buy organic products. For most, organic represents an intersection between health and safety, with people seeking foods and drinks that:
Contain no pesticides, antibiotics, growth hormones, or genetically modified organisms (GMOs)
Are produced using sustainable practices
Offer transparency into the supply chain
Health and immunity concerns in 2020 have boosted organic sales significantly.
Produce sales increased by 20 percent in Q2.
Organic milk and eggs faced high demand.
Packaged and frozen organic foods were up double-digits as consumers switched to home cooking.
As organic market share continues to expand, organic industry associations are responding with rulings to meet consumer expectations about the ingredients, including flavor, used in foods and drinks.
New Ruling from the National Organic Program (NOP) Affects Flavors
Historically, NOP-certified products labeled ‘organic (95%+)’ or ‘made with 70%+ organic ingredients’ could include Natural Flavors with conditions prohibiting the flavors from:
containing synthetic carriers, solvents, or artificial preservatives
being exposed to ionizing radiation
being sourced from genetic materials
and if from an agricultural source, not fertilized with sewage sludge.
Additionally, the natural flavor is an ingredient that contributes to the allowable 5% of non-organic ingredients, so in total, all ingredients in that category must fall below 5%. Natural Flavors include extracts, oleoresins, essential oils, compounded flavors, and distillates.
The prior ruling reflects, in part, the limited availability of certified organic flavors in 1995 when the National Organic Standards Board (NOSB) made the recommendation to allow Natural Flavors.
Today, more than 3,000 organic flavors are in the market. The new NOP ruling requires manufacturers to incorporate certified organic flavors into their products whenever available, with the intention of broadening organic flavor use.
Notably, the NOP acknowledges that the transition to organic flavors is continuous. If your organic food or beverage product doesn’t currently contain a certified organic flavor, it’s time to complete the Organic Handling System Plan, which will help you:
- Start the search process for organic flavors.
- Evaluate suppliers by collecting and documenting your findings about procuring organic flavors
- Work with your organic certifier annually to identify additional needs.
You can make a non-availability claim about organic flavors under the following circumstances:
- Supply chain stability or quantity available of certified organic flavor is insufficient for your needs.
- Flavor quality falls below expectations for usage rate or performance, as documented with R&D testing, including visual, microbial, and organoleptic.
- The available form isn’t appropriate for your application. Form characteristics include physical form such as liquid, powder, extract, or emulsion, solubility, shelf life, and ingredient labeling.
National Flavors is now offering an expanded assortment to pace with the growing demand for certified organic flavors.
Organic Flavors from National Flavors
Each of our organic flavors complies with the USDA’s organic regulations. Our flavors meet the requirements for:
Organic composition (95/5)
Samples ship in 24 hours with your Flavorush account.
NF Product #
National Flavors proudly contributed to the Breast Cancer Research Foundation (BCRF) this October to honor Breast Cancer Awareness Month. Founded in 1993, the BCRF has raised more than half a billion dollars dedicated to researching a cure. Founded in 1993 by Evelyn H. Lauder, BCRF has raised more than half a billion dollars to research, help treat patients, and find a cure.
Staff modeled the National Flavors campaign after popular samples distributed to customers that were pink-red flavors such as:
The BCRF plans to distribute $40 million in annual grants to top scientists at universities and medical facilities worldwide in 2020-2021. Through BCRF’s unique grant program, they can seek out brilliant medical minds in science and medicine and provide them the necessary financial assistance they need to combat breast cancer.
It’s been our honor to play a role in delivering joy and health to those who will benefit from valuable medical research. National Flavors continues working to find creative solutions with others for communities’ overall health and well-being everywhere.
Information pulled from: bcrf.org
Coming up in next month’s National News:
Flavors in 2021:
How to Connect with Your Customers
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